STEREOTYPING IN THE MEDIA
A Six-Week Unit
Autumn Spanne
Thoreau High School

INTRODUCTION

This unit is part of a year-long media literacy curriculum. After establishing fundamental concepts of media literacy (including analysis of different forms of media) during the fall semester, the class will spend six weeks in the spring semester discussing the motives, characteristics and consequences of media stereotypes. Students will be assessed according to the effort they put into analyzing the media, responding to stereotypes (individually and in groups) and in completing a group project in which they produce a news story, advertisement or public service announcement that challenges a common stereotype.

 

OUTLINE OF UNIT

Days 1: Unit vocabulary introduction/development

Days 2-3: Introduction to stereotyping

Days 4-5: Historical case study of media stereotyping ñ The motives and legacy of Jim Crow

Days 6-7: Historical case study of media stereotyping ñ Nazi propaganda, cultural fact versus fiction

Days 8-9: Contemporary case study: Muslims in the post-9/11 media

Day 11: Historical media depictions of Native Americans

Days 12-16: Contemporary Native American case studies: Mascots, Outkast and the Fighting Whities

Day 17: Establishing criteria for anti-stereotype media

Days 18-20: Brainstorming the collaborative media production 

Days 21-30: Planning and producing the collaborative media production

 

OBJECTIVES

Students will:

 

n     Identify different types of media (print, broadcast, new media)

n     Distinguish between journalism, advertisement and entertainment forms of media

n     Define unit vocabulary and use it correctly in context

n     Describe the characteristics of stereotype and describe different categories of common media stereotypes (racial, ethnic, regional, gender, religious, sexual orientation, disability)

n     Become aware of their own stereotypes of other groups and how the media has influenced the development of those personal stereotypes

n     Identify examples of stereotype in different forms of media and articulate the category of stereotype

n     Understand motives for significant historic stereotypes, analyze consequences, and apply the effects of those stereotypes to contemporary examples of stereotype. Set criteria for checking own work for stereotype and bias

n     Working in teams, create their own production meeting criteria for anti-stereotype

 

NM STATE STANDARDS/BENCHMARKS

Strand : Reading and Listening for Comprehension

Content Standard I: Students will apply strategies and skills to comprehend information that is read, heard, and viewed.

9-12 Benchmark I-A: Listen to, read, react to, and analyze information

9-12 Benchmark I-B: Synthesize and evaluate information to solve problems across the curriculum

9-12 Benchmark I-C: Demonstrate critical thinking skills to evaluate information and solve problems

9-12 Benchmark I-D: Apply knowledge of reading process to evaluate print, non-print,

and technology-based information.

 

Strand : Writing and Speaking for Expression

Content Standard II: Students will communicate effectively through speaking and writing

9-12 Benchmark II-A: Communicate information in a coherent and persuasive manner

using verbal and non-verbal language

9-12 Benchmark II-B: Apply grammatical and language conventions to communicate

9-12 Benchmarks II-C: Demonstrate competence in the skills and strategies of the writing

process to inform and persuade

 

Strand : Literature and Media

Content Standard III: Students will use literature and media to develop an understanding

of people, societies, and the self.

9-12 Benchmarks III-A:  Use language, literature, and media to understand the role of the

individual as a member of many cultures

 

UNIT VOCABULARY

stereotype, race, ethnicity, gender, sexual orientation, religion, disability, propaganda, prejudice, discrimination, generalization

 

MULTICULTURAL COMPETENCIES

-- Students will gain an appreciation for cultures different from their own.

-- Students will gain an understanding and appreciation of their respective cultural identities within a classroom, community, regional, national and international context.

-- Students will understand the concept of ethnocentrism, will identify their own biases and assumptions toward other cultures and will learn to approach the study of different cultures with an open mind.

-- Students will understand how their own view of culture is influenced by a variety of media, and will use media literacy strategies to analyze how the media portrays cultural issues, both contemporarily and historically.

-- Students will apply media literacy strategies to challenging cultural, racial and ethnic stereotypes through the production of their own independent media.

-- Students will learn to communicate effectively and cooperatively with people from cultural and linguistic backgrounds different from their own.

 

COMMUNITY CONNECTIONS

n     Guest speakers from local community organizations such as the NAACP and Gallup Islamic Center, as well as community members from different ethnic backgrounds, will share their perspective on how their group is portrayed in various forms of media

n     Students will have the opportunity to interview and poll family members, friends and community members about their experiences with media stereotyping.

n     Students will receive expert instruction from professionals in various media industries regarding use of equipment for performance assessment (photography, page layout, video camera, and audio equipment).

 

LESSONS

 

Day 2: What is stereotyping?

 

OBJECTIVE: Students will:

n     Describe the characteristics of stereotype

n     Describe different categories of common media stereotypes (racial, ethnic, regional, gender, religious, sexual orientation, disability)

n     Reflect on personal experiences witnessing stereotyped and/or being stereotyped

 

MATERIALS: Photocopies of political cartoon and text, butcher paper, markers, journals, pencils, chalk, chalkboard

 

ELL STRATEGIES: Cooperative groups, oral discussion, drawing on personal experience/prior knowledge, visual component

 

MULTIPLE INTELLIGENCES (underlined):

 

VISUAL/SPATIAL                 INTERPERSONAL     INTRAPERSONAL                 LOGICAL/MATHEMATICAL       

                          VERBAL/LINGUISTIC             KINESTHETIC                            MUSICAL      

 

ASSESSMENT: Informal assessment of group interaction, student oral participation and written reflections about stereotyping.

 

WHAT THE INSTRUCTOR WILL DO

 

Warm-Up

Daily 5 Ws quiz (current events quiz)

 

 

 

 

 

 

 

 

Introduction

Instructor will introduce the topic of the unit. The word ìstereotypeî and a definition will be written on the board. Instructor will repeat the definition aloud.

Instructor will write several stereotypical statements on the board and ask students to identify what makes the statement a stereotype, modeling the first one. Instructor will invite volunteers to come write responses under each statement.

 

Heart of the Lesson

Instructor will then ask students what each stereotype is based on, until the class has a set of categories that include (at minimum) race, ethnicity, gender, religion, sexual orientation and disability. Instructor will ask volunteers to come up to the board and write a category as a heading at the board.

 

Instructor will share a historical political cartoon depicting an Irish person in an unflattering light and have student volunteers read aloud a brief written description of the status and treatment of Irish immigrants in the latter 1800s and early 1900s (copies will be passed out to groups). Groups will be instructed to discuss the stereotypical features of the person in the cartoon, and what conclusions they would draw, based on the cartoon, about a person of Irish descent. and instructor will facilitate a discussion about how media stereotypes shape our view of groups different from ourselves.

 

Instructor will instruct students to write down examples that they can think of, from personal experience or something theyíve observed in the media. Students will then brainstorm examples with a partner and choose one to write about.

 

 

Closure

Instructor will share the example she has written and invite others to do the same.

WHAT THE STUDENTS WILL DO

 

 

Students will automatically take out their current events journals and complete the daily quiz, writing the 5 Ws about a news event they learned of in the past 24 hours. They must have their journals and a pencil out before the final bell rings, or else they automatically receive a zero on the quiz.

 

 

 

 

 

 

Students will think about why each of the statements on the board is a stereotype. They will discuss in their groups, and volunteers from each group will share what the group thinks makes the statement a stereotype. Student volunteers will come to the board and write their responses under the statement.

 

 

 

 

 Students will participate in categorization of stereotypes on the board.

 

 

 

 

Students will examine the cartoon and read along with volunteers. Students will, in groups, discuss the stereotypical features of the cartoon, what conclusions the cartoon encourages about people of Irish descent, and share with the class. They will participate in discussion about how media stereotypes shape oneís view of groups different from oneself.

 

 

 

 

 Students will discuss activity with a partner and choose an example of stereotyping that they recognize from the media or from personal experience.   

 

 

 

 

 Other students will share their examples and feelings about the experience.

 

 

 

Return to Table of Contents

Return to Journalism Homepage

 

Day 11

OBJECTIVES: Students will know common motivations for and consequences of stereotyping by studying prominent examples of Native American stereotypes, past and present.

 

MATERIALS: computers, Native stereotype graphic organizer, printed instruction sheet for group activity, butcher paper, markers, pencils

 

ELL STRATEGIES: Graphic organizer, cooperative learning groups, visuals, oral discussion

 

MULTIPLE INTELLIGENCES:

VISUAL/SPATIAL                     INTERPERSONAL            INTRAPERSONAL     LOGICAL/MATHEMATICAL          

MUSICAL       VERBAL/LINGUISTIC        KINESTHETIC

 

ASSESSMENTS: Assessment of group work, check to ensure that students are able to correctly input a URL address to find a site, and responses to graphic organizer.

 

WHAT THE INSTRUCTOR WILL DO

 

Warm-Up (5 minutes)

Daily 5 Ws quiz (current events quiz)

 

 

 

 

 

 

 

 

Introduction (15 minutes)

Instructor will read aloud the following writing prompt:

ìDescribe at least three stereotypes that are commonly applied to Native Americans. You may discuss the topic quietly with your group before writing.î

 

Instructor will circulate and monitor studentsí writing, checking for understanding.

 

Instructor ask members of each group to come to the board (as a group) and write their responses on a sheet of butcher paper. She will read aloud the responses after every student has had a chance to write something.

 

Heart of the Lesson

Each group will be directed to an internet site where they will see Stereotypical, generic images of ìIndiansî (from antique advertisements/logos). Each group will receive instructions to discuss and analyze the image for stereotypical characteristics, along with a graphic organizer instructing them to write a statement describing the image objectively, then list five adjectives that describe their feelings after viewing the image, and at least three stereotypes present in the image. Instructor will tell students that they will be given three minutes the following day to present the image, its stereotypical features and their reactions to the rest of the class. Instructor will monitor groups to ensure they adhere to cooperative learning expectations.

 

Closure

Instructor will acknowledge that viewing these images may elicit a wide range of emotions from students and remind them that the point of the exercise is to question stereotypes. She will ask students to recall the unit on advertising, in which they learned the tactic of repetition in order to establish a belief. The final thought to ponder for the day, she will tell students, is to think about happens when people are exposed to an image or idea like this over and over again. After garnering oral responses, she will hold up an Atlanta Braves t-shirt and ask students to think about how sports mascots relate to this discussion.  

 

WHAT THE STUDENTS WILL DO

 

 

Students will automatically take out their current events journals and complete the daily quiz, writing the 5 Ws about a news event they learned of in the past 24 hours. They must have their journals and a pencil out before the final bell rings, or else they automatically receive a zero on the quiz.

 

 

 

 

 

 

Students will respond to the writing prompt, discussing (if they wish) as a group before they write.

 

 

 

 

 

   

Students will go to the board and write their responses.

 

 

 

 In groups, students will view the internet sites (they will have to type in the URL themselves, for practice). Each group will view the stereotypical image, discuss and analyze it and complete the graphic organizer as they discuss.

 

 

 

 

 

 

 

   

Students will listen to the instructor and volunteer to offer responses to the final question of the day, and ponder its connection to the Atlanta Braves t-shirt as they leave class.

 

Return to Table of Contents

Return to Journalism Homepage

 

LESSON: Case Studies: Native no-noís in Contemporary Media (Days 12-16)

 

OBJECTIVE: Students will understand, debate and defend arguments for and against the appropriation of Native American symbols and other representations in journalism and commercial media productions.

 

MATERIALS: Butcher paper, markers, hand-outs of newspaper clippings, computers, printer, instruction sheets for online case-studies reviews and group collage, rubric for group collage, construction paper, magazines and newspapers, scissors, glue

 

ELL STRATEGIES: collaborative discussion groups, visuals, oral reinforcement/review, collage, modeling, multi-media

 

MULTIPLE INTELLIGENCES

 

 VISUAL/SPATIAL                                INTERPERSONAL                 INTRAPERSONAL         LOGICAL/MATHEMATICAL          

MUSICAL                     VERBAL/LINGUISTIC                KINESTHETIC

 

ASSESSMENT: Assessment of individual participation in group discussions

 

Return to Table of Contents

Return to Journalism Home Page

 

PROCEDURES ñ Day 12

 

WHAT THE INSTRUCTOR WILL DO

 

 

Daily 5 Ws Quiz (Current Events Quiz)

 

 

 

 

 

 

 

Introduction (15 minutes)

Instructor will ask students to recall the previous dayís lesson, in which they looked at historical examples of Native American stereotypes. Instructor will ask students whether Native Americans are still stereotyped today, and ask for volunteers to share examples and write them on a sheet of butcher paper.

 

Instructor will next ask students to stand on one side of the room if they believe that media reinforce old stereotypes and keep them alive, and the opposite side of the room if they donít believe so. Each side will be broken into groups and instructed to come up with at least example to support their point of view. Each group will choose a spokesperson to share their argument with the class, and examples recorded on the butcher paper. Teacher will continue to monitor groups to ensure equitable participation, and will repeat the recorded responses once more orally for reinforcement.

 

Heart of the Lesson (25 minutes)

Teacher will pass out examples of headlines and leads from newspaper articles, explaining that such have been condemned by numerous media studies for racist stereotypes against Native Americans, yet they persist in mainstream media. She will remind students of the Children Now study they read earlier in the course (also posted on the classroom wall) about the lack of representation of Native Americans in mainstream media. She will direct students to think about and discuss how the headlines and stories are stereotypical, and what message they send about Native peoples in a society where very little attention is paid to Native culture and communities. Each group will select a spokesperson to share their groupís responses.

 

Closure

Instructor will go over the responses for reinforcement and will introduce the following dayís lesson.

WHAT THE STUDENTS WILL DO

 

 

Students will automatically take out their current events journals and complete the daily quiz, writing the 5 Ws about a news event they learned of in the past 24 hours. They must have their journals and a pencil out before the final bell rings, or else they automatically receive a zero on the quiz.

 

 

 

 

 

Students will listen, and participate in the discussion ñ volunteers will record responses on the board.

 

 

 

 

Students will choose their side and discuss examples to support their position in groups. The groups will choose a spokesperson to share the argument orally with the class and record it on the butcher paper.

 

 

 

 

 

Students will read the newspaper clippings, discuss in groups how the headlines and stories are stereotypical, and what message they send about Native peoples in a society where very little attention is paid to Native culture and communities. Each group will select a spokesperson to share their responses.

 

Return to Table of Contents

Return to Journalism Home Page

 

PROCEDURES ñ DAY 13

 

WHAT THE INSTRUCTOR WILL DO

 

Daily 5 Ws Quiz (5-minute current events quiz)

 

 

 

 

 

 

 

Introduction (10 minutes)

Instructor will briefly review the previous dayís lesson about the power of media stereotypes with marginalized groups, and explain that students will today work in teams analyzing case studies of this phenomenon. She will review the definition of case study, illustrating with examples, and then briefly discuss the case studies that groups will analyze, which are also written on cards posted on the chalkboard.

 

Heart of the Lesson: (25 minutes)

Instructor will select volunteers to pass out instruction sheets for the group assignments. Instructor will select volunteers to read aloud one instruction, and then explain, modeling how students can collect and print information from the internet using a designated search engine and key words, how students can use and arrange magazines and newspaper clippings effectively on the posterboard (showing an example of a pre-made board), and going over the rubric in detail to ensure students understand the components on which they will be assessed. She will pass out a group/topic assignment card to each student. Topics are as follows: Native-themed sports mascots, the counter-mascot ìFighting Whities,î the hip-hop group Outkastís Grammys performance, the Disney film ìPocahontas.î Instructor will give  each group a rotation schedule, so that some groups can focus on pre-printed sources while others use the computers to locate and print resources. Groups will then begin their work.

 

Closure (5 minutes)

Instructor will indicate where groups may store their projects and do an informal check-in to troubleshoot any problems in preparation for the next day.

WHAT STUDENTS WILL DO

 

Students will automatically take out their current events journals and complete the daily quiz, writing the 5 Ws about a news event they learned of in the past 24 hours. They must have their journals and a pencil out before the final bell rings, or else they automatically receive a zero on the quiz.

 

 

 

 

 

 

Students will listen to instructor and read along as she reviews instructions and explains the group assignment.

 

 

 

 

 

Volunteers will pass out instructions and read aloud. They will pay close attention to instructorís directions and ask questions as needed. They will decide which group topic they wish to work on. If there is a significant imbalance in group sizes, instructor will ask for volunteers to work with another group. After receiving the rotation schedule, students will begin work.

 

 

 

 

 

 

 

 

 

 

Students will clean up and put away their project as directed by instructor. They will share any problems or questions with the instructor in preparation for the next dayís work session. 

 

Return to Table of Contents

Return to Journalism Home Page

 

Lesson (Day 14)

 

Daily 5 Ws Quiz (Daily current events quiz ñ 5 minutes)

 

 

 

 

 

 

Introduction (10 minutes)

Instructor will review criteria for the group assignment and ask each group to check in by make a brief report of their progress and challenges. Instructor will go over any issues that came up in the previous lesson, clarifying and reinforcing objectives.

 

Heart of the Lesson (25 minutes)

Groups will continue their work collecting materials (half of the groups will be online today while the other used pre-printed resources. Instructor will circulate to assist students and ensure equal opportunities for participation.

 

Closure (5 minutes)

Instructor will again complete check-out in which students clean up the classroom, store their projects, and ask any lingering questions. Instructor will announce that tomorrowís task is to begin constructing the board.

Students will automatically take out their current events journals and complete the daily quiz, writing the 5 Ws about a news event they learned of in the past 24 hours. They must have their journals and a pencil out before the final bell rings, or else they automatically receive a zero on the quiz.

 

 

 

 

 

Each group will share their progress and challenges, and listen as instructor clarifies and answers questions.

 

 

 

Half of the groups will collect resources online (following written instructions for searches). The other half will analyze pre-printed resources.

 

 

 

 

Students will clean up and ask questions/share concerns as needed.

 

Return to Table of Contents

Return to Journalism Home Page

 

Lesson (Day 15)

 

WHAT INSTRUCTOR WILL DO

 

5 Ws Quiz (Daily current events quiz) ñ 5 minutes

 

 

 

 

 

 

Introduction (10 minutes)

After groups retrieve their projects and collect new materials for todayís component of the project, instructor will review directions for designing/assembling the poster collages and go over appropriate sections of the rubric.

 

Heart of the Lesson (25 minutes)

Instructor will circulate and monitor groupsí progress to ensure they are on task, following directions and equitably dividing responsibilities. 

 

Closure(5 minutes)

Instructor will supervise clean-up.

 

WHAT STUDENTS WILL DO

 

Students will automatically take out their current events journals and complete the daily quiz, writing the 5 Ws about a news event they learned of in the past 24 hours. They must have their journals and a pencil out before the final bell rings, or else they automatically receive a zero on the quiz.

 

 

 

 

 

Students will obtain supplies/materials and follow along with instructions and rubric review.

 

 

 

Students will work together to design and assemble their projects.

 

Students will clean up the area and display their completed posterboards.

Back to Table of Contents

Back to Journalism Home Page

 

PROCEDURES ñ DAY 16

 

WHAT INSTRUCTOR WILL DO

 

5 Ws Quiz

(daily current events quiz) ñ 5 minutes

 

 

 

 

Introduction (15 minutes)

This day will be spent having student groups present their projects orally. Instructor will review rubric criteria for group presentations, particularly that every group member must contribute during the presentation.

 

Heart of the Lesson (25 minutes)

Instructor will assess group and individual performances during the presentations.

 

 

Closure(5 minutes)

Teacher will provide positive feedback to each group on their presentation strong points. She will announce that the groups will complete self-assessments of their individual and group performances the next day.

WHAT STUDENTS WILL DO

 

 

Students will automatically take out their current events journals and complete the daily quiz, writing the 5 Ws about a news event they learned of in the past 24 hours. They must have their journals and a pencil out before the final bell rings, or else they automatically receive a zero on the quiz.

 

 

Students will listen as instructor reviews presentation criteria. They will then have 10 minutes to practice their 3-5 minute presentations.

 

 

Students will orally present their poster projects to the rest of the class, coming to a table set up at the front of the room.

 

 

 

Students will listen to instructorís feedback and learn from the positive comments they receive, as well as the feedback received by other groups.

 

Return to Table of Contents

Return to Journalism Homepage

 

LESSON The Anti-Stereotype: Doing it Better ñ Day 17

 

OBJECTIVE:

Students will develop a class set of criteria for anti-stereotype media

Students will develop an idea for using broadcast or print media to counter-act a media stereotype.

Students will learn and apply production techniques (design, storyboard, script, editing) to producing their own anti-stereotype production

Students will work in groups to apply their knowledge of media technologies and techniques to create visual, audio and video representations in their anti-stereotype production

Students will practice leadership and team-building skills to plan a strategy for their project, organize information, delegate responsibilities, assist their team members and persevere to completion.

 

MATERIALS: Project overview/instruction sheet handout, production rubric handout, storyboard handout, chalkboard, butcher paper, markers, props (to be developed by teams), audio and video recording equipment, digital cameras, computers, printer, audio and digital editing software (installed on computers), video tape, audio cassette tape/minidisks, posterboard

 

ELL STRATEGIES: Bringing community members into classroom, cooperative learning groups, hands-on learning opportunities, use of technology

 

MULTIPLE INTELLIGENCES

 

 VISUAL/SPATIAL                                INTERPERSONAL                 INTRAPERSONAL

LOGICAL/MATHEMATICAL           MUSICAL      

                          VERBAL/LINGUISTIC        KINESTHETIC

 

 

ASSESSMENT: Informal assessment of student participation/interaction with guest speaker and group collaboration.

 

WHAT INSTRUCTOR WILL DO

Note: This will take the entire 90-minute session in order to allow time for the guest speaker.

 

5 Ws Quiz

(Daily current events quiz) ñ 5 minutes

 

 

 

Lesson (85 minutes)

Instructor will introduce the anti-stereotype project, go over the rubric and instructions to begin focusing students on the production. She will then introduce the guest speaker for the class session, a reporter from the Navajo Times, who will share her perspective as a Native American journalist who is very committed to fair and accurate reporting on Native communities. She will help facilitate discussion about alternatives to the kinds of stereotypes that are prevalent in the media, and strategies to counteract cliches and stereotypes. She will direct a group brainstorming session in which students suggest ideas for projects and write them on the board.  Students will be directed to select their top three choices for projects, and final placements will be made the following day.

WHAT STUDENTS WILL DO

 

 

 

 

Students will automatically take out their current events journals and complete the daily quiz, writing the 5 Ws about a news event they learned of in the past 24 hours. They must have their journals and a pencil out before the final bell rings, or else they automatically receive a zero on the quiz.

 

Students will take turn recording (with audio and video) the guest speakerís presentation for possible use in projects. They will have the opportunity to ask her questions about her job, her educational preparation, and so on.  They will participate in brainstorming project ideas with the guest speaker. Students will select their top three choices for projects.

 

 

Return to Table of Contents

Return to Journalism Homepage

 

LESSON: Day 18

 

OBJECTIVE:

Students will develop an idea for using broadcast or print media to counter-act a media stereotype.

Students will learn and apply production techniques (design, storyboard, script, editing) to producing their own anti-stereotype production

Students will work in groups to apply their knowledge of media technologies and techniques to create visual, audio and video representations in their anti-stereotype production

Students will practice leadership and team-building skills to plan a strategy for their project, organize information, delegate responsibilities, assist their team members and persevere to completion.

 

MATERIALS: Copies of the ìHow to Make Your Own Radio Diaryî manual, computer, internet access and media player to play the Radio Rookies story, storyboard handout, paper, pencil

 

ELL STRATEGIES: Storytelling, visual aides, integration of technology, cooperative learning groups

 

MULTIPLE INTELLIGENCES:

 

VISUAL/SPATIAL                                 INTERPERSONAL         INTRAPERSONAL

LOGICAL/MATHEMATICAL           MUSICAL      

                          VERBAL/LINGUISTIC        KINESTHETIC

 

ASSESSMENT: Informal assessment of oral responses to listening exercise, informal assessment of group collaboration and participation.

 

WHAT INSTRUCTOR WILL DO

 

5 Ws quiz (daily current events quiz ñ 5 minutes)

 

 

 

 

 

Introduction(15 minutes)

Instructor will oversee the solidification of project topics and formation of groups, re-assigning students (based on alternate choices) when groups become too large. She will the show a short video and ask students to reflect on how it challenges a common stereotype about Muslims.

 

Heart of the Lesson (20 minutes)

Instructor will again review the rubric and instruction sheet, and monitor students as they take their first step: refining their topic and choosing their production medium (print, video or audio). Instructor will use the video to reinforce rubric criteria regarding content of the production, focusing on how it addresses stereotype, interview choices (focus on non-stereotypical backgrounds and professions, variety of sources, direct contrasts of stereotypes and reality, etc.). The instructor will also emphasize the importance of choosing good camera angles and going over the list that students have been provided with visuals illustrating various techniques. Instructor will prompt students to share techniques that were particularly effective, and why. Instructor will remind students that they will be assessed not only on their production, but on their collaboration as a team, and she will monitor progress in this regard as she assists teams with refining their ideas.

 

Closure (5 minutes)

Each group will report back to the class on their progress, while instructor provides advice and direction for the following day.

WHAT STUDENTS WILL DO

 

Students will automatically take out their current events journals and complete the daily quiz, writing the 5 Ws about a news event they learned of in the past 24 hours. They must have their journals and a pencil out before the final bell rings, or else they automatically receive a zero on the quiz.

 

 

 

 

Students will organize into groups around particular topics and consider alternatives if groups are too large. They will view the video and participate in a brief class discussion afterward about the content, overall message and style of the video to generate further ideas about how to approach their own videos.

 

 

Referring to video technique handout, students will listen and participate as instructor directs them to analyze effective content and technique in the video. Students will refine topic in groups and choose their production medium. Once these have been completed and approved by the instructor, they may begin working on their story boards (a visual production outline).

 

 

 

 

 

 

 

 

 

Groups will report back to class on their projects and ideas that are ìworking.î

Return to Table of Contents

Return to Journalism Homepage

 

LESSON: Day 19

WHAT THE INSTRUCTOR WILL DO

 

5 Ws Quiz

 (Daily current events quiz ñ 5 minutes)

 

 

 

  Introduction (10 minutes)

Instructor will briefly speak about the progress sheís observing, areas of challenge, and troubleshooting tips. She will answer any questions students have at this point. Rubric will be posted for student reference.

 

Heart of the Lesson (25 minutes)

Instructor will have students listen to a Radio Rookies story, and will then initiate a brief discussion about content and technique, referring to the Radio Diaries ìHow to Make Your Own Radio Diaryî tips/technique manual.  Instructor will particularly draw student attention to Instructor will monitor students in their groups for the remainder of the period.

 

 

Closure (5 minutes)

Instructor will make final observations and give suggestions.

WHAT THE STUDENTS WILL DO

 

 

Students will automatically take out their current events journals and complete the daily quiz, writing the 5 Ws about a news event they learned of in the past 24 hours. They must have their journals and a pencil out before the final bell rings, or else they automatically receive a zero on the quiz.

 

Students will listen to teacherís tips and ask questions related to the progress on their productions so far.

 

 

Referring to the Radio Diaries handout, students will listen to and reflect on the Radio Rookies story, which is intended to spark ideas for their own productions, which they will have the remainder of the period to work on. By the end of the hour, every group should have started, or be ready to start, their story boards.

 

 

 

 

Students will reflect and ask questions about the dayís assignment.

 Return to Table of Contents

Return to Journalism Homepage

LESSON ñ Day 20

 

WHAT INSTRUCTOR WILL DO

 

5 Ws Quiz

(daily current events quiz ñ 5 minutes)

 

 

 

 

Introduction (10 minutes)

Instructor will model how to create a storyboard, using the Radio Rookies radio story as an example. There is also a sample included in the production packets.

 

Heart of the Lesson (25 minutes)

Instructor will monitor group progress and assist where needed.

   

Closure (5 minutes)

Instructor will make final observations and give suggestions.

 

 

WHAT STUDENTS WILL DO

 

 

Students will automatically take out their current events journals and complete the daily quiz, writing the 5 Ws about a news event they learned of in the past 24 hours. They must have their journals and a pencil out before the final bell rings, or else they automatically receive a zero on the quiz.

 

 

Students will observe instructor modeling the story board and ask questions about the process, as needed.

 

 

Students will work in their groups to produce a storyboard.

 

   

Students will reflect and ask questions about the dayís assignment.

 

Return to Table of Contents

Return to Journalism Homepage

MEDIA STEREOTYPING PROJECT

This month, we are going to study media stereotypes. As you know, stereotypes are generalizations about a group based on the actions or characteristics of a few members of that group. For example, it is a stereotype that all Native Americans wear headdresses and live in teepees. That is a generalization based on characteristics of some ñ but certainly not all ñ tribes. It is based on how members of certain tribes lived at some point in the past, but necessarily how they live today. You get the idea.

 

There are many different kinds of stereotypes, including stereotypes based on: race, ethnicity, region, gender, sexual orientation, and religion. It is fair to say that we have all been victims of stereotype at some point in our lives. It is also very likely that we have perpetuated stereotypes at some point in our lives. We learn to believe in stereotypes by watching and listening to other peopleís reactions and statements. ìOther peopleî can be the people we see every day. It can be the people who report the news on television, in newspapers, or on the radio. It can also be advertisers, who use stereotypes to sell us products. Weíll get into all that later.  

 

This month, you will learn about different kinds of stereotypes, and how the media sometimes perpetuates ñ or spreads ñ stereotypical ideas about groups of people. Itís human nature to want to put things in categories, but often, stereotypes can be dangerous. People throughout history have used stereotypes as an excuse to wage war and violate peoplesí human rights. It still happens today. This month, we will:

 

n     Take a look back at some famous examples of stereotypes, and how the media helped perpetuate them.

n     Examine the causes and consequences of those famous stereotypes

n     Analyze some of todayís media stereotypes

n     Examine our own stereotypes, and how the media may have helped shape them

n     Think about how to avoid stereotyping others

n     Work in groups to make a media production that challenges stereotypes

 

The last objective will be the big assessment for the unit. It will require you to use a lot of different skills that you have developed in your life. Those skills are what we call ìmultiple intelligencesî ñ the different ways that people are smart and talented. Some people are good at talking. Some are good at drama, drawing or music. Others are good at math and reasoning. Some have good writing skills. Some are very in tune with nature. Others are good at sports or dance. And some people are very good at thinking things out in their heads. You may be good at some of these things and not others. You may have one great talent.

In this project, you will get a chance to use all of these skills, or pick and choose the ones that you are best at. Why? Because we all learn in different ways. The important thing is that we DO learn, however we get there! Everyone has a different path to get to the same place.

 The Big Production

 A production is something you produce, or make. In this assignment, you will produce a video, radio or poster that challenges a media stereotype. There are a lot of different ways to do this production. Here are some ideas:

 

n     Think of the way girls and women, or boys and men, are depicted in popular commercials. How are they stereotyped? How could you make a commercial that shows ìrealî women and men?

n     Interview a community member about how they see their group portrayed in the media (it could be a racial group, culture group, gender group, religious group, etc.). What are some stereotypes they have seen in the media? How do they feel about them? What would they like to see different about their group on television or in newspapers or on the radio?

n     Do a news report about stereotypes at school. What are some common stereotypes? Why do people stereotype others? What are their motivations, and what are the consequences?

n     Make a public service announcement that will make people think about the damage that can be done by stereotypes. Focus on one group.

 

Donít let your ideas stop here! If your group comes up with a project that interests you more, go with it! Just check with Ms. Spanne before you get started so she can make sure youíre on the right track. While youíre still in the thinking/brainstorming stage, stations will be set up around the room and at the library with examples of anti-stereotype media. Your groups should take time to listen to/view at least two of them to get ideas. Hopefully, youíll come back with new inspiration and brainstorm some more, until you decide on something that is exactly what you want.

 

Look over the rubric carefully so that you have a good idea of what it takes to make a successful production. You will assess yourself and your group members. Ms. Spanne will also assess your performance, based on your group work, the quality of your production, and your self-assessment. You will have lots of help and examples along the way. The important things are that you know where youíre going, and that you donít waste a lot of time getting there.

Return to Table of Contents

Return to Journalism Homepage

 

Assessment Rubric

 

Feature

4 ñ Fantastic 

3-Good

2-Adequate

1-Not competent

Collaboration

(Interpersonal)

 - You have shared many ideas with your group.

- You have listened patiently while others share, and always provided constructive criticism.

- You always jumped right in to help group members out when they were struggling, without taking over

- You often took on a leadership role to problem-solve, make sure everyone was on-task and getting their part of the  project done.

- You always followed through with your responsibilities to the group.

- You shared some ideas with your group.

- You usually listened patiently while others shared ideas, and usually provided constructive criticism.

- You usually tried to help group members out when they were struggling. Sometimes you took over, though.

- You sometimes showed leadership by making sure everyone was on-task.

- You usually followed through with your responsibilities to the group, but sometimes you slipped.

- You shared ideas with your group every once in a while, but often you were silent.

- You didnít often listen when others shared ideas, or you listened more to some group members than others.

- You usually did not help out group members when they were struggling, OR you tried to help them out but usually ended up taking over.

- You usually let others take on the leadership role and didnít speak up when someone got off-task.

- You often failed to meet deadlines.

- You rarely or never contributed to the group.

You were always or almost always negative when talking to group members.

- You were more often ignoring your group members than listening to their ideas.

- You did not offer help to group members who were struggling, OR you just took over instead of helping them do it themselves.

- You never took on a leadership role. You usually acted as though you didnít care and didnít help out your group.

- You never met deadlines and let your group down.

Planning Process:

 

Storyboard

(visual ñ video)

 

Script Treatment

(auditory-radio)

 

 

 

 

 

Mock-up

 (visual ñ website/poster/print

Storyboard is very detailed. It shows exactly what will happen in each shot and states exactly what will be said in each shot.

 

Script treatment is very detailed. It includes: labeling each cut as narration, interviews and ambient sound; length of cut; tape# and counter #s; and in-words/out-words for each actuality.

 

Mock-up is a detailed sketch. It includes the exact text and/or dialogue that will be included in the final product.

Storyboard is fairly detailed. It is sometimes missing details of what will actually happen in the shot, or what will actually be said during the shot.

Script treatment is fairly detailed. It is sometimes missing one of the elements (labeling each cut, length of cut, tape# or counter #).

 

 

 

Mock-up is fairly detailed, but it is missing text/dialogue, or details from the sketch that make it a bit hard to understand the message.

Storyboard is hard to understand. It is missing important details about the shot or what will be said during each shot.

 

Script treatment is hard to understand. It is missing two or more elements.

 

 

 

 

It is hard to understand the message/theme from looking at the mock-up. The sketch is not detailed. Text is unclear or missing.

Storyboard was not turned in, or is less than 1/3 complete.

 

 

 

Script treatment was not turned in, or is less than 1/3 complete.

 

 

 

 

 

 

Mock-up was not turned in, or appears to be less than 1/3 complete.

 

Musical element (video and audio productions only)

The music supports the theme of the product very well. It creates a mood that goes along with the message of the production ñ the viewer/listener gets it right away without having to think much about it. It is easy to understand why that music was chosen.

The music goes along with the product fairly well. It helps the viewer/listener understand the mood and message, but they might have to think about it for a while.

It seems like the group just chose music that they liked, without thinking about how it would add to the mood and message of the production. Music doesnít ìmatchî the production.

No music was included.

Theme

 

Your groupís production shows a lot of creativity and successfully developed the anti-stereotype theme. The production shows that your group paid attention to the anti-stereotype criteria list and were successful in using those criteria in your production. The message is loud and clear. It clearly challenges a stereotypes. The average viewer/listener and even media professionals could learn something from watching your video.

Your groupís production showed some creativity. The anti-stereotyping theme was there, but sometimes your production lost focus and went off the subject. The production included some of the anti-stereotyping criteria. The message of your production could be clearer, but the average viewer/listener will walk away from your production feeling like theyíve learned something about stereotyping.

Your groupís production shows little creativity. The anti-stereotyping theme is not clear. The production went off the subject of stereotyping. Itís not clear what people are supposed to learn from your production.

Your groupís production was incomplete. Because of this, itís not possible to understand the theme.

Techniques

(visual/auditory)

VIDEO: Your group used creative camera angles and editing techniques that made your theme clear and your message powerful.

 

AUDIO: Your group used a variety of ambient sound and editing techniques to creatively make your theme clear and message powerful.

 

 

 

 

 

VISUAL: Your groupís poster or website is eye-catching and interesting, and your message is very clear ñ itís easy to understand the point. You use color effectively to support the theme and message. The website has good links to related resources.

VIDEO: Your group sometimes used creative camera angles and editing techniques that helped make your theme clear. Next time, be more adventurous!

 

AUDIO: Your group sometimes used ambient sound and editing techniques and there were moments of creativity that helped get across your theme and made your message clear.

 

 

VISUAL: Your groupís poster or website is eye-catching and interesting. Your message is fairly clear. A viewer might have to think about it for a while, but theyíll eventually get the message.  You have used some color, but it could have been stronger. 

VIDEO: Your group used very few creative camera angles and editing techniques.

 

 

 

AUDIO: Your group  used very little ambient sound and did not try any editing techniques to get your point across. Your production sounds choppy and this distracts from your theme and overall message.

 

 

VISUAL: Your groupís poster or website is rather dull. Your message is not clear. A viewer would have trouble understanding the point. You have not used much color.

VIDEO: Your group did not use creative camera angles and editing techniques.  Your production is incomplete and not edited.

 

 

AUDIO: Your group did not use ambient sound. Your production is not edited ñ itís just raw sound.

 

 

 

 

 

 

VISUAL: Your groupís poster or website is incomplete.

Self-Assessment

(Intrapersonal)

Your self-assessment is detailed and honest. You have thought carefully about your own performance. You have provided many examples to support and explain the statements you make.

Your self-assessment could have more detail, but it shows some thought about your own performance on the project. You have provided a few examples to support and explain the statements you made.

Your self-assessment has very little detail. After reading it, it is hard to tell how you feel about your performance on the project. You have not provided any examples to support your statements.

Self-assessment is incomplete, or was not turned in.

NAME:

SCORE:

COMMENTS:

 

 

 Return to Table of Contents

Return to Journalism Homepage

 

The 5 Cs of Portfolios

 In this class, you have already learned about the 5 Ws. When we talk about your portfolios, though, we are talking about the 5 Cs.

The 5 Cs are:

 

Celebration: We want to celebrate your work, accomplishments and learning!

 

Cognition: Thatís another word for thinking. In this case, you will think and reflect on your own work ñ what you liked about it, what you wish youíd done differently, and what youíve learned from the experience.

 

Communication: Every quarter, we will celebrate your portfolios by inviting family, school staff and other teachers to view them, ask questions and share their own feelings about your work.

 

Cooperation: Some of the work in your portfolio is collaborative, meaning that you worked as a team with other students. In your own portfolio, you can think about how the team worked together, evaluate the teamís work, and express what you learned from the experience.

 

Competency: Competency means being successful in your learning. Every portfolio project is progress toward a goal. If you successfully reached the goal, you have reached the competency. In order to be successful in the class, you must reach a certain level of competency. If you are willing to put in the time and thought, you are more likely to reach the competency.

 Return to Table of Contents

Return to Journalism Homepage